Resources for Sellers
At Paul & Christian Associates, we understand that selling property can be stressful and overwhelming.
We want to help you with the process.
With our comprehensive, turnkey service, we will be taking care of a lot of things behind the scenes, so you’re feeling at ease and confident with your decision in choosing Paul & Christian Associates. Our strategy starts by determining an accurate market value for your home.
We do a thorough comparative market analysis (CMA), which will help us determine a price range in which your home should sell.
What is a CMA?
In the CMA, we look at similar homes to yours, which have recently sold and are currently active on the market. Being data-driven is critical in determining the appropriate listing price as well, taking into consideration the current competitive landscape and market activity. Our analysis will be objective and we will advise on a strategic listing price. The best strategy is one that is collaborative with our clients.
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In our vast experience with sellers, over-pricing occurs because:
They think there should be some “wiggle room” for negotiation
They hope that someone will pay more than what the market is dictating
They need to net out a certain amount for selling their home
They include every upgrade and renovation in coming up with the listing price
They emotionally value their own home higher than similar homes
When a home is overpriced, it can quickly lose the market's interest by being out of line with buyers in the market. This causes their home to sit, accrue days on market, and cause doubt within buyers to wonder, "What's wrong with the house?"
Our consultative approach starts with reviewing the market data and how to price your home to yield the best possible results. We then move forward with a full go-to-market strategy.
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We prepare your home to sell (repairs, landscaping etc.)
Pre-inspection and staging consultation
Professional aerial photography & videography
Comprehensive features list of your home showcasing key attributes to potential buyers.
Extensive marketing to local and international channels (online and print news publications, social media, trade websites, sothebysrealty.com and sothebysrealty.ca)
A targeted email marketing campaign to our cultivated database of buyers and brokerages
Targeted Social Media Marketing - a "spend" will be allocated to each mandated property
Exposure on our Sotheby’s International Realty mobile app
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De-clutter every room
Make sure the house is clean and smells fresh with no odours from cooking and pets
Make sure all beds are made and there is no laundry on the floor
Hide unsightly things like laundry baskets, garbage cans, vacuums, etc.
Remove as many "personal effects" as possible (pictures, things hanging on the fridge, etc.).
Make sure the kitchen is clean and dishes are either in the dishwasher or put away
Tidy up the bathrooms- put away toothpaste and brushes, etc.
Give the floors a quick sweep and vacuum if necessary
Turn lights on so the buyers walk into a bright home and all light bulbs are working (for brightness)
If you have pets, make sure they are out of the house or are secured
For curb appeal, make sure the garden and the yard are in tip-top condition
